Groundnut (also known as peanuts) is an important crop in India, both for domestic consumption and export. Groundnut is primarily grown in states such as Gujarat, Andhra Pradesh, Tamil Nadu, Karnataka, and Maharashtra. The marketing of groundnut in India is mainly through traditional marketing channels such as village traders, commission agents, and wholesalers. However, there has been a shift towards modern marketing channels such as contract farming, online trading, and direct marketing.

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The marketing of groundnut in India is governed by the Agricultural Produce Market Committee (APMC) Act, which mandates that all agricultural produce must be sold through the APMC market yard. The APMC is responsible for regulating the prices of groundnut and ensuring that farmers receive a fair price for their produce. However, the APMC has been criticized for its lack of transparency and for not providing a level playing field for farmers.

The groundnut market in India is highly competitive, with a large number of players in the market, including traders, processors, exporters, and retailers. The price of groundnut is determined by various factors such as production, demand, supply, and government policies. The government of India regulates the price of groundnut by announcing minimum support prices (MSPs) every year. The MSP is the price at which the government purchases groundnut from farmers and is intended to provide a minimum income guarantee to farmers.

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Morgan King